Nicolette Francis - Cetaceans

I had the opportunity to pitch and ultimately create this concept to Cetaceans; a company that its very ethos is to teach whale culture and save them. The idea stemmed from the question: how can we educate but also inspire our community on whale culture?

Hunting Season is a collection for Cetaceans. A company that strives on teaching the community about Whale culture and protecting our marine life. I decided to bridge our cultures and explore the hunting style of humpback whales while teaching about the cruelty whaling. Hunting Season shows the beauty in “bubble netting;” the way in which humpback whales feed, in a simplistic and digestible way.