DESIGN PORTFOLIO '26
Iya · Seguro · Rooted · SVA Grads '24 · House of Speed · Vivid Expressions · Adidas x St. John's
This typeface expresses the ocean’s anger towards the 1.8 million enslaved men and women that died during the transatlantic slave trade. “Iya” meaning mother in Yoruba is a love letter to all the enslaved women whom should have brought life to the world but tragically died.
Seguro; meaning safe in Spanish, encourages you to think about your safety before and after sex. With one wipe and a quick color changing process, this product can tell you what STDs might be lingering in your system. This product is targeted towards minority communities that tend to neglect “the talk” in the family. But now, in the privacy of your home you can “keep the pleasure high, and the worries low with Seguro. Because safe, is the new sexy."
ROOTED
For generations, women of color have found support, creativity, and sisterhood in community spaces like salons. In the 1950s, Bernice Robinson redefined the salon as a hub for activism, education, and empowerment. Today, salons continue to be spaces for self-expression and connection.
Rooted is inspired by this legacy. We are a creative community that nurtures Black and Latina graphic designers, promoting culture, growth, and innovation. Rooted empowers women to design beyond Eurocentric norms and embrace the richness of their heritage.
As a designer navigating a predominantly white industry, I struggled with identity and belonging. Rooted was born from this challenge—a space where our voices and creativity are seen, heard, and celebrated.
As part of the MFA Design’s department at the School of Visual Arts, the graduating class is tasked with designing the branding and brand elements for their social media, final venture presentations, and marketing of their program.
I was tasked with art directing, taking, and editing the photographs for my graduating class. With the theme being “Beyond Now” I decided to play with a fish eye lens showcasing the students beyond
the typical guides of a headshot.
House of Speed branding is currently a work in progress. Their style and logo has been developed based on the fun and teamwork aspect of running. Founded in NYC, House of Speed prides themselves on prioritizing speed and community.
‘Vivid Expressions' is a short documentary on Jason Naylor, a muralist and trained graphic designer. In this film we learn about the meaning behind his work, the importance of color, and his humble beginnings in mural painting. As Jason takes us on this colorful journey we get to witness his process and finished piece at the William Vale Hotel in Brooklyn, NY.
ADIDAS X ST. JOHN'S
The task was to create a video that hints at Adidas’ brand new partnership with St.John’s. How do we make it NY? How do we throw in easter eggs of their deal being on sports, specifically basketball? How can we hype up our audience whilst doing the New York team justice?
I was tasked with designing the newspaper that would display this partnership as well as other background papers. Adding a small cheeky nod to Nike’s deal falling through and a clever basketball crossword on the back, helped polish this piece.
