ADIDAS X ST.JOHN'S
The task was to create a video that hints at Adidas’ brand new partnership with St.John’s. How do we make it NY? How do we throw in easter eggs of their deal being on sports, specifically basketball? How can we hype up our audience whilst doing the New York team justice?
I was tasked with designing the newspaper (and some copy) that would display this partnership as well as other background papers. Adding a small cheeky nod to Nike’s deal falling through and a clever basketball crossword on the back,
helped polish this piece.
Role: Creative Intern
