NIKE: EKIN U
Every year the EKINs host a long distance relay in the heart of NYC. This time they wanted a new bib design that brings the culture of NYC to life. This custom/hand-drawn typeface highlights the beauty in graffiti culture and what that looks like in NYC. To further bring this typeface to life, I paired it with a social post using photos (shot by me) of the NYC Marathon '25.
Digital Sketch #1
Digital Sketch #2
